21 - Mentorship and Adaptability: Keys to Success in Family-Owned Enterprises
Navigating the Family Business: Insights from Julie Rotuno, CEO of Mid-Atlantic Packaging Co.
In the latest episode of Growing Up B2B, host Ed Delia sits down with Julie Rotuno, the CEO of Mid-Atlantic Packaging Co., a second-generation family-owned business in the packaging industry. Julie shares her journey from growing up in an entrepreneurial household to becoming the CEO of a successful packaging company. She discusses the evolution of her family business, the challenges of transitioning leadership across generations, and how she’s preparing the next generation of entrepreneurs. This episode offers practical advice for family-run businesses facing generational transitions and adapting to changes in the industry.
Navigating the Generational Transition in a Family Business
Julie’s entry into the family business was shaped by her early exposure to entrepreneurship. Growing up in a household where business discussions were common at the dinner table, Julie was always aware of the challenges and rewards of running a business. However, her parents never pressured her to join the family business. Instead, they encouraged her to pursue her passion, which ultimately led her back to Mid-Atlantic Packaging Co. After starting her journey with simple tasks like painting the office, Julie quickly took on roles in purchasing and customer service. Her experiences in various aspects of the business helped her earn the respect of long-time employees and transition from family member to a business professional.
Work-life balance has been a core value instilled in Julie by her parents. They successfully ran a business while also maintaining strong family connections, and Julie admired their ability to balance the two. Inspired by their example, she made the decision to join the family business, not just for professional reasons but also to create a life that allowed her to be present for her family. This balance, Julie notes, has been essential in maintaining both her personal well-being and the company’s success.
The company’s shift from offering stock packaging to custom packaging solutions was another defining moment in Mid-Atlantic Packaging Co.’s evolution. Julie saw the growing importance of branding in the marketplace and made the strategic decision to invest in new equipment to meet the rising demand for custom packaging. This investment in innovation allowed the company to offer more specialized packaging options and cater to a broader market. Despite this focus on custom solutions, Julie ensures that the company continues to provide stock options to meet the needs of startups and established brands alike, demonstrating the company’s flexibility and commitment to customer satisfaction.
About Julie Rotuno
Julie Rotuno is the CEO of Mid-Atlantic Packaging Co., a second-generation family business in the packaging industry. Under her leadership, the company has evolved from primarily offering stock packaging solutions to providing custom-designed packaging options. Julie is passionate about mentoring the next generation of entrepreneurs, promoting work-life balance, and maintaining strong family dynamics while running a successful business. She is deeply committed to continuing her family’s legacy while embracing innovation and adapting to market trends.
About Mid-Atlantic Packaging Co.
Mid-Atlantic Packaging Co. is a family-owned business that has been serving the packaging needs of companies across industries for years. Initially focused on stock packaging solutions, the company has successfully expanded to offer custom packaging solutions, including post-printing and hot stamping, to meet the growing demand for branded packaging. Mid-Atlantic Packaging Co. maintains a strong commitment to quality, customer service, and sustainability while continuously investing in new technologies to support the evolving needs of its customers.
Links Mentioned in This Episode
Key Episode Highlights
Julie’s journey from early exposure to the family business to becoming CEO
The importance of balancing family life with business leadership
How Mid-Atlantic Packaging Co. evolved from stock packaging to custom solutions
Navigating generational transitions and earning respect in a family-run business
The role of innovation in meeting customer demands and ensuring long-term growth
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