A B2B BRAND GROWTH FIRM

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Running a business is one thing—running a business with family is another. Growing Up B2B is dedicated to telling the stories of leaders who are building, growing, and sustaining successful family-run businesses in the B2B world. We explore the real challenges and triumphs of working with family, from navigating leadership transitions to managing business dynamics and preserving relationships along the way. If you've faced the highs and lows of growing a business alongside family and have valuable insights to share, we'd love to feature your journey on the podcast.

Please watch this quick video first:

I’m Ed Delia, president of Delia Associates, the place where B2B brands go to grow. For over 60 years, and now across two generations, we’ve been helping B2B companies—just like yours—achieve next-level growth through brand distinction, quality lead generation, and sales enablement. Growing Up B2B was created for people like you—family business leaders who are passionate about growth, legacy, and making a lasting impact. So many of the most successful businesses we work with share a common trait: they’re all family-led. Just like mine.

Whether it’s a multigenerational legacy or multiple family members working together, there’s something truly special about blending business with family. This podcast is your platform to share your unique journey, the lessons you’ve learned, and how you’re navigating the balance between family and business. I can’t wait to dive into your story, explore what makes your business move, and discuss the family dynamics that drive your success.

By joining us, you’ll have the opportunity to:

  • Tell your story—how your family business started, evolved, and continues to grow

  • Share your expertise—what’s worked, what hasn’t, and the lessons you’ve learned

  • Inspire others—help fellow leaders navigate the complexities of family business leadership

  • Expand your reach—connect with an audience of like-minded professionals

Guest Requirements

  • Founders, CEOs, Presidents, and Executive Leaders of family-run businesses

  • Business owners navigating leadership with siblings, spouses, or multiple generations

  • Leaders balancing growth, succession planning, and maintaining strong relationships

  • B2B business leaders in industries like Manufacturing, Industrial & Engineering, Pharma & Life Sciences, Construction, Professional Services, Technology, and more

  • Your business is making 5 million and more in annual sales.

Fill out the form below to be a guest on the podcast.


If your Guest Prep Form is accepted:


  • I will share some vital tips (via video) to help you connect with our audience, gain some great exposure, share the questions I'll ask, and hopefully encourage some great connections and customers from our audience.

  • Enjoy the scheduled interview with me via Zoom video.

  • Assistants & PR Agencies: Please supply the GUEST'S contact information for scheduling/confirmation purposes.

Some final tech tips...

VIDEO:

We'll be recording on Zoom VIDEO. We will likely grab a couple 30-60 second video snippets of our chat to promote you to our audience. Try to be well-lit so we can see your smiling face!

Download Zoom (free) here:

https://zoom.us/download

AUDIO:

Please have a quality microphone ready to go prior to our interview. Gaming headsets and internal laptop microphones are usually very poor quality and will require rescheduling our interview.

3 good options:

Order this on Amazon and you can have it in 2 days. If you would like to do more podcast interviews, this is something you'll want to have.

We’re an award-winning brand and marketing firm that’s passionate about growing b2b companies through our proprietary development tool, the Brand Leadership Solution® and a complete range of in-house creative and marketing services.

Phone: 908.534.9044

456 Route 22 West, PO Box 338

Whitehouse, NJ 08888

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