54 - Generational Wisdom: Lessons from a Family Business Leader on Embracing Change
Leading the Next Generation: Lessons in Innovation, Leadership, and Sustainability with Jaclyn Epstein of Mica Corporation
In this episode of the Growing Up B2B Podcast, host Ed Delia sits down with Jaclyn Epstein, Chief Operating Officer of Mica Corporation, to explore how third-generation leadership is shaping the future of family businesses in manufacturing and packaging. Jaclyn shares her journey from growing up in a family-run enterprise to leading a global organization committed to sustainability and innovation. Together, they discuss how Mica balances legacy with progress—proving that strong values, modern management, and purpose-driven branding can coexist in the evolving world of B2B.
Blending Legacy with Modern Leadership
Jaclyn’s story at Mica Corporation is one of balance—honoring tradition while driving change. From her early exposure to the family business as a child to her structured rotation through every department, she’s experienced the company from every angle. Before joining Mica, Jaclyn spent years at General Electric (GE), where she developed a toolkit in communications, leadership, and culture building—skills she later applied to professionalize operations and align Mica’s values with its growth vision.
Her leadership approach emphasizes intentionality and structure, combining a respect for family legacy with a drive for continuous improvement. Under her guidance, Mica has strengthened internal governance, enhanced team collaboration, and launched “Adhesion with Purpose,” a brand refresh that unites sustainability, innovation, and customer partnership. This message captures the company’s mission to create value beyond products—to deliver solutions that benefit customers, the environment, and the next generation.
Jaclyn also underscores the importance of industry involvement and mentorship. As an active participant in the Flexible Packaging Association (FPA) and Technical Association of the Pulp and Paper Industry (Tappi), she advocates for sustainability, professional development, and inclusion within the industry. For her, success means leading with integrity, empowering others, and ensuring that every decision supports long-term global impact.
About Jaclyn Epstein
Jaclyn Epstein is the Chief Operating Officer at Mica Corporation, where she leads strategy, operations, and culture for the third generation of family leadership. A former communications and branding leader at General Electric, Jaclyn is passionate about bridging legacy and innovation—ensuring that Mica remains a purpose-driven company rooted in sustainability, ethics, and continuous growth. Connect with Jaclyn on LinkedIn.
About Mica Corporation
Mica Corporation develops water-based, environmentally responsible coatings and primers for flexible packaging, labels, and industrial applications. Founded in 1971, Mica has long been a pioneer in sustainable innovation, helping global partners meet regulatory standards and achieve circular economy goals. Today, the company’s “Adhesion with Purpose” philosophy reflects its dedication to high performance, environmental responsibility, and ethical business practices.
Links Mentioned in This Episode
Key Episode Highlights
How third-generation leaders can balance legacy with modernization
The importance of professionalizing a family business without losing its culture
Why sustainability must be embedded in strategy—not just marketing
How Mica’s “Adhesion with Purpose” brand aligns purpose with performance
Lessons for next-generation leaders on building credibility and driving innovation
Conclusion
This episode of the Growing Up B2B Podcast with Ed Delia and Jaclyn Epstein offers an inspiring blueprint for family business leaders navigating the intersection of tradition, leadership, and sustainability. Jaclyn’s insights reveal that innovation isn’t about replacing the past—it’s about carrying it forward with purpose, vision, and responsibility.
Explore Ed Delia’s website to learn more about leadership strategies for family businesses and B2B growth. If you’re a B2B leader with insights to share, apply to be a guest on the Growing Up B2B Podcast here.
