The Evolution of IT Retail: From Local Grocers to a National Tech Solution

32 - The Evolution of IT Retail: From Local Grocers to a National Tech Solution

July 23, 20254 min read

Lessons from Growing Up in a Family Tech Business: Insights from Luke Henry of IT Retail

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In this episode of Growing Up B2B, host Ed Delia is joined by Luke Henry, Executive Vice President at IT Retail, a family-run technology company that specializes in point-of-sale (POS) solutions for the grocery industry. Luke, a second-generation leader at IT Retail, shares his journey from hands-on technical roles to leading the company through transformative changes, including the development of cloud-based POS systems and a major acquisition. This episode is packed with valuable lessons for family business leaders, tech entrepreneurs, and anyone interested in innovation and leadership within niche B2B markets.

Building a Legacy of Innovation and Adaptability

Luke’s journey at IT Retail demonstrates the power of combining family leadership with a drive for innovation. From the start, Luke was deeply involved in the business, starting by writing knowledge base articles as a teenager and later contributing to tech support. This hands-on experience gave him a deep understanding of customer pain points and the technical challenges his company faced. Luke emphasizes that understanding the foundational work, even if it’s not glamorous, is crucial for long-term success. By gaining a holistic view of operations, he was able to drive IT Retail's transition from traditional POS systems to cloud-based solutions, opening doors for smaller grocery stores to compete with larger chains.

The key to IT Retail’s success has been a combination of strategic partnerships, deep industry knowledge, and continuous innovation. Luke and his father, along with their partners, identified a gap in the market—traditional POS systems were too costly for smaller grocers. By focusing on this underserved market and developing a more affordable, scalable cloud-based solution, IT Retail was able to capture a niche market that was often overlooked by larger players. Luke’s ability to listen to customer feedback and quickly iterate on product features proved vital to the company’s growth.

Another essential lesson from this episode is the importance of leadership evolution in family businesses. Luke reflects on his father’s leadership style, which was centered around hard work and "trial by fire." However, Luke has adopted a more empathetic approach, understanding that not all team members thrive under intense pressure. By shifting toward data-driven problem-solving and focusing on customer engagement, Luke has been able to evolve as a leader who adapts to the needs of both his employees and customers. This evolution in leadership is critical for the next generation of family business leaders to navigate an ever-changing business landscape.


About Luke Henry

Luke Henry is the Executive Vice President at IT Retail, a family-owned technology company providing point-of-sale solutions to the grocery industry. With deep roots in the company, Luke has been integral in driving its transformation from traditional systems to innovative cloud-based POS solutions. His leadership journey reflects a commitment to adaptability, customer-centric innovation, and evolving business practices in a competitive market.


About IT Retail

IT Retail is a family-run company specializing in POS solutions tailored for grocery stores, with a strong focus on affordability and scalability for small businesses. Founded with a vision to make technology more accessible to independent grocery stores, IT Retail is committed to providing cutting-edge, cloud-based systems that enhance operational efficiency and competitiveness in the grocery industry.


Links Mentioned in This Episode


Key Episode Highlights

  • Hands-on Experience: Starting in entry-level roles can provide invaluable insights that shape leadership and innovation.

  • Strategic Market Focus: Identifying underserved markets, like small grocery stores, can offer highly profitable opportunities.

  • Leadership Evolution: Adapting leadership styles to meet the needs of the next generation of employees is crucial for long-term success.

  • Innovation Through Crisis: The ability to pivot quickly, as demonstrated during the COVID-19 crisis, can lead to new growth opportunities.

  • Technology for Competitive Advantage: Leveraging cloud-based solutions and AI can level the playing field for smaller businesses and help them scale efficiently.


Conclusion

The conversation with Luke Henry offers valuable insights into the challenges and opportunities that come with leading a family-owned business in the tech industry. His journey highlights the importance of adapting leadership styles, focusing on underserved markets, and embracing innovation to stay ahead in a competitive landscape. Luke’s approach to leadership and business growth offers a roadmap for the next generation of family business leaders to build a resilient, innovative organization.


Ready to take your family business or B2B startup to the next level? Visit Delia Associates to learn how we can help you create systems that drive growth and success.

Think you’d be a great fit for Growing Up B2B? Apply to be a guest and share your story with a business audience that values leadership, growth, and legacy. Apply here.

Ed Delia, a Professional Certified Marketer (PCM), has been the President of Delia Associates since 1998, taking over the firm founded by his father in 1964. Under his leadership, the company developed The Brand Leadership Solution™, a proprietary system that has successfully launched or revitalized over 200 brands. Ed has been recognized among NJBIZ's "Forty Under 40" and as Somerset County's Outstanding Business Person of the Year. He is one of only 250 professionals nationwide designated as a PCM by the American Marketing Association. Beyond his professional endeavors, Ed enjoys snowboarding, baseball, and fishing, and resides in Clinton, NJ, with his family and their Bichon named Jeter.

Ed Delia

Ed Delia, a Professional Certified Marketer (PCM), has been the President of Delia Associates since 1998, taking over the firm founded by his father in 1964. Under his leadership, the company developed The Brand Leadership Solution™, a proprietary system that has successfully launched or revitalized over 200 brands. Ed has been recognized among NJBIZ's "Forty Under 40" and as Somerset County's Outstanding Business Person of the Year. He is one of only 250 professionals nationwide designated as a PCM by the American Marketing Association. Beyond his professional endeavors, Ed enjoys snowboarding, baseball, and fishing, and resides in Clinton, NJ, with his family and their Bichon named Jeter.

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