68 - Navigating the Challenges of Succession Planning in a Multi-Generational Business
Leading Through Legacy: Insights from Mike Kohler of Kohler Coating
In this episode of the Growing Up B2B Podcast, host Ed Delia sits down with Mike Kohler, Senior Vice President and Chief Commercial Officer of Kohler Coating, a fourth-generation family manufacturing business with more than 120 years of innovation behind it. The conversation explores how legacy, resilience, and disciplined innovation have shaped the company’s evolution in the corrugated paper industry. For B2B leaders navigating succession, operational discipline, and long-term strategy, this episode offers a rare behind-the-scenes view of what it truly takes to sustain—and grow—a multi-generational business.
How a Fourth-Generation Leader Balances Innovation, Discipline, and Family Legacy
Mike shares how Kohler Coating’s long history is both a privilege and a responsibility. Growing up around the business gave him a deep appreciation for the craftsmanship and engineering that defined earlier generations, but he also learned that honoring the past doesn’t mean resisting change. From transitioning to new design technologies to investing in automation and moisture-control innovation, Mike emphasizes that even legacy industries must continually adapt to remain competitive.
A central theme of the discussion is resilience. Kohler Coating has survived multiple economic crises—from the Great Depression to industry-specific downturns—because of the family’s unyielding commitment to perseverance. Mike recalls vivid stories of his parents rebuilding operations from home when the company faced its most difficult chapter, reinforcing the “never quit” mindset that continues to guide the business today. These experiences also shaped how the next generation thinks about leadership, responsibility, and the practical realities of running a manufacturing business.
Another key insight centers on succession and the value of external experience. Mike explains why next-generation leaders at Kohler Coating are expected to work elsewhere before joining the company. This approach ensures maturity, reinforces credibility with non-family employees, and strengthens overall leadership capacity. Combined with disciplined growth—avoiding “shiny objects” and focusing on strategic innovation—this mindset helps ensure the company’s continued stability and readiness for future generations.
About Mike Kohler
Mike Kohler is the Senior Vice President and Chief Commercial Officer of Kohler Coating. As a fourth-generation leader, he combines deep industry experience with a strong commitment to continuous improvement and disciplined innovation. His leadership is shaped by family legacy, technical expertise, and a focus on long-term sustainability.
About Kohler Coating
Kohler Coating specializes in manufacturing rod coaters and thin film applicators for the corrugated paper industry. With more than a century of experience, the company is known for engineering excellence, innovation in moisture control and automation, and a steadfast commitment to serving customers across generations.
Links Mentioned in This Episode
Key Episode Highlights
Why honoring legacy doesn’t mean resisting innovation
How resilience and a “never quit” mindset shape multi-generational success
The importance of outside experience before joining a family business
Strategies for disciplined growth and avoiding unnecessary distractions
The role of proactive succession planning in preserving institutional knowledge
Conclusion
The conversation with Mike Kohler highlights the delicate balance required to steward a multi-generational business: preserving core legacy, staying resilient through hardship, and embracing innovation without losing discipline. His insights offer a practical framework for any B2B leader seeking long-term continuity and sustainable growth.
Explore Ed Delia’s website to learn more about leadership strategies for family businesses and B2B growth. If you’re a B2B leader with insights to share, apply to be a guest on the Growing Up B2B Podcast here.
