52 - The Evolution of Out-of-Home Advertising: Insights from a Young Industry Professional
Navigating Legacy and Innovation in Out-of-Home Advertising: A Conversation with Conor Keough of Lamar Advertising
In this episode of the Growing Up B2B Podcast, host Ed Delia sits down with Conor Keough, Account Executive at Lamar Advertising, to explore how out-of-home (OOH) advertising is evolving in a digital-first world. Conor shares insights on balancing family legacy with personal ambition, embracing technology-driven creativity, and leveraging an athlete’s discipline to excel in B2B sales. The conversation offers valuable lessons for professionals navigating traditional industries undergoing rapid transformation.
Blending Legacy, Innovation, and Career Growth
Conor’s story bridges the past and future of OOH advertising. With his father’s 21-year legacy at Lamar, he understands the value of tradition—but he’s also at the forefront of innovation, helping clients use data, design, and digital formats to reach audiences in new ways. From static billboards to dynamic displays and QR-enabled campaigns, Conor explains how technology is transforming visibility into engagement.
Beyond the evolving media landscape, Conor emphasizes the mindset required to thrive. As a former collegiate athlete, he applies the same principles of preparation, discipline, and teamwork to sales—seeing every pitch as an opportunity to perform at a higher level. This competitive spirit fuels his success in building meaningful client relationships and exceeding goals.
He also discusses the power of mentorship and collaboration within Lamar’s tight-knit team culture. Conor believes that professional growth happens through learning, sharing, and helping others rise—a principle that aligns perfectly with B2B leadership values. His story reminds us that innovation and legacy aren’t opposites; they’re two sides of sustainable growth.
About Conor Keough
Conor Keough is an Account Executive at Lamar Advertising, one of the nation’s largest outdoor advertising companies. With a background in sales, marketing, and athletics, Conor brings a results-driven approach to helping brands connect with audiences through creative, high-impact OOH campaigns. He combines modern marketing insights with a deep respect for family business values and mentorship-driven success. Connect with Conor on LinkedIn.
About Lamar Advertising
Lamar Advertising is a leader in out-of-home advertising, offering billboard, digital display, transit, and airport media across the U.S. With over 120 years of industry expertise, Lamar helps businesses of all sizes amplify their brand visibility and reach audiences where they live, work, and travel. The company is recognized for its innovation in digital OOH formats and its commitment to community partnerships and creative excellence.
Links Mentioned in This Episode
Key Episode Highlights
How Lamar Advertising bridges traditional and digital OOH strategies
Why embracing innovation can enhance—not replace—legacy practices
The athlete’s mindset that drives success in B2B sales
Lessons on mentorship, independence, and career growth
How collaboration and curiosity fuel innovation in a changing market
Conclusion
This episode of the Growing Up B2B Podcast with Ed Delia and Conor Keough highlights how honoring legacy while embracing innovation can lead to powerful professional growth. Whether you’re building a family business, managing a sales team, or navigating a shifting industry, Conor’s insights offer a roadmap for leading with both purpose and adaptability.
Explore Ed Delia’s website to learn more about leadership strategies for family businesses and B2B growth. If you’re a B2B leader with insights to share, apply to be a guest on the Growing Up B2B Podcast here.
