Balancing Tradition and Innovation: A CEO’s Perspective on Family Business Dynamics

11 - Balancing Tradition and Innovation: A CEO’s Perspective on Family Business Dynamics

April 21, 20253 min read

Navigating Family Business Leadership and Call Center Success: Insights from Mark Howe of The Knott Company

Custom HTML/CSS/JAVASCRIPT

In the latest episode of Growing Up B2B, host Ed Delia speaks with Mark Howe, President and CEO of The Knott Company. Mark shares his journey as a second-generation leader of the 72-year-old family business, offering valuable insights into leadership, family dynamics, and the importance of embracing change within a long-standing organization. This episode highlights the challenges and successes of navigating a family-run business while adapting to technological advancements and evolving market demands.

Leadership, Learning, and Adaptation in a Family Business

Mark’s entry into the family business began early, with memorable childhood experiences that laid the foundation for his later involvement. He recalls his first visit to The Knott Company at age four, carrying a briefcase and eager to learn. By the time he was 14, Mark was working in the warehouse, assembling products and managing inventory. These hands-on experiences not only gave him an understanding of the business but also helped him appreciate the value of hard work and perseverance. As he pursued a degree in mechanical engineering at the University of Delaware, Mark’s clear vision of joining the family business and applying his education allowed for a smooth transition into leadership, though he acknowledges the steep learning curve that came with it.

A core part of Mark's leadership philosophy is to experience every role within the company. He believes in the value of rotating through different positions to build a comprehensive understanding of the business. This broad experience equips leaders with the tools they need to handle strategic decision-making while respecting the importance of frontline operations. His father played a key mentorship role throughout Mark’s career, encouraging him to learn independently and supporting him through challenges. Mark highlights the importance of constructive problem-solving in family business dynamics, stressing that focusing on solutions rather than emotions is crucial for maintaining a positive work environment.

The Knott Company’s ability to adapt to changing market conditions has been another key to its success. Mark points to technological advancements and automation as significant drivers of change. While embracing new technology is vital, Mark emphasizes that maintaining a people-centric approach is equally important. As the company continues to grow, he is focused on leveraging technology to increase operational efficiency and expand the company’s reach, while ensuring that personalized service remains at the core of The Knott Company's values.

About Mark Howe

Mark Howe is the President and CEO of The Knott Company, a family-owned business specializing in manufacturing solutions for a variety of industries. Under Mark's leadership, the company continues to build on its strong foundation, focusing on innovation, customer satisfaction, and fostering a positive workplace culture.

About The Knott Company

The Knott Company provides manufacturing solutions across industries, specializing in high-quality products and custom services. With a rich legacy spanning over seven decades, The Knott Company has adapted to market changes while maintaining a commitment to quality and customer satisfaction.

Links Mentioned in This Episode

Key Episode Highlights

  • Mentorship and Leadership: Mark discusses the importance of mentorship in family businesses, highlighting the valuable role his father played in his development as a leader.

  • Adaptation to Technological Change: The episode explores how The Knott Company has embraced automation and technology while maintaining a commitment to personalized service.

  • Family Business Dynamics: Mark shares insights into working with family members, emphasizing the importance of respect, clear boundaries, and focusing on solutions in challenging moments.

  • Building a Strong Company Culture: Mark reflects on the importance of early exposure to the business, hands-on experience, and fostering a people-centric work environment.

  • Continuous Innovation: Mark discusses the ongoing efforts to innovate and stay competitive while maintaining the company’s legacy.


Want to learn more about how Delia Associates helps B2B brands grow with purpose? Visit delianet.com to explore their branding and growth strategies.

Think you’d be a great fit for Growing Up B2B? Apply to be a guest and share your story with a business audience that values insight, legacy, and leadership.

Ed Delia, a Professional Certified Marketer (PCM), has been the President of Delia Associates since 1998, taking over the firm founded by his father in 1964. Under his leadership, the company developed The Brand Leadership Solution™, a proprietary system that has successfully launched or revitalized over 200 brands. Ed has been recognized among NJBIZ's "Forty Under 40" and as Somerset County's Outstanding Business Person of the Year. He is one of only 250 professionals nationwide designated as a PCM by the American Marketing Association. Beyond his professional endeavors, Ed enjoys snowboarding, baseball, and fishing, and resides in Clinton, NJ, with his family and their Bichon named Jeter.

Ed Delia

Ed Delia, a Professional Certified Marketer (PCM), has been the President of Delia Associates since 1998, taking over the firm founded by his father in 1964. Under his leadership, the company developed The Brand Leadership Solution™, a proprietary system that has successfully launched or revitalized over 200 brands. Ed has been recognized among NJBIZ's "Forty Under 40" and as Somerset County's Outstanding Business Person of the Year. He is one of only 250 professionals nationwide designated as a PCM by the American Marketing Association. Beyond his professional endeavors, Ed enjoys snowboarding, baseball, and fishing, and resides in Clinton, NJ, with his family and their Bichon named Jeter.

LinkedIn logo icon
Instagram logo icon
Youtube logo icon
Back to Blog