The Importance of Integrity: Lessons from a Family Business Leader

4 - The Importance of Integrity: Lessons from a Family Business Leader

Leadership
March 17, 2025•3 min read

Navigating Family Business Leadership and Innovation: Insights from Ivan Gekht, CEO of Gehtsoft USA

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In this episode of Growing Up B2B, host Ed Delia sits down with Ivan Gekht, CEO and Owner of Gehtsoft USA, a family-owned company specializing in custom software and IT solutions. Ivan shares his journey of leading the company through technological advancements, the challenges of managing family dynamics, and the importance of mentorship in ensuring the company’s future. This episode is packed with valuable insights on how to navigate the complexities of leading a family-run business while staying innovative in a rapidly changing industry.

Leading a Family Business Through Change and Innovation

Ivan’s journey into the family business began with a shift from his initial career in law to embracing his role at Gehtsoft USA. While his legal background provided a solid foundation for leadership, it was his decision to join the family business that allowed him to apply his skills in a more hands-on way. He emphasizes the importance of exploring different career paths before joining the family business to gain new perspectives. This decision led Ivan to take a fresh approach to leadership, incorporating both his legal expertise and innovative thinking into the company’s growth strategy.

As the CEO, Ivan focused on building a culture of trust and transparency with his family and employees. He highlights how important it is to set clear expectations and create an environment where open communication can flourish. Navigating the family dynamics of working with relatives can be tricky, but Ivan’s approach—balancing professional relationships with personal connections—has allowed him to foster a positive work environment and maintain respect among family members. Through this approach, Gehtsoft USA has been able to grow and adapt to new technological trends.

In addition to family dynamics, Ivan stresses the importance of staying ahead in a fast-paced, technology-driven industry. He discusses the pivotal investments in new technologies and software solutions that have enabled Gehtsoft USA to offer cutting-edge services to its clients. By embracing innovation and integrating the latest trends, the company has not only expanded its services but also maintained a competitive edge in the software development market. Ivan’s leadership exemplifies how family businesses can thrive by adapting to change and embracing the future.

About Ivan Gekht

Ivan Gekht is the CEO and Owner of Gehtsoft USA, a family-owned company specializing in custom software and IT solutions. With a background in law and a passion for technology, Ivan brings a unique perspective to leading the company through industry changes. His leadership is characterized by a commitment to innovation, mentorship, and maintaining strong family values while embracing the future of technology.

About Gehtsoft USA

Gehtsoft USA is a family-owned company that provides custom software solutions to businesses across various industries. Focused on delivering advanced IT solutions, Gehtsoft USA is dedicated to helping clients stay competitive through innovative technologies and exceptional customer service. The company’s commitment to adapting to technological advancements ensures its continued success in the ever-evolving software industry.

Links Mentioned in This Episode

Key Episode Highlights

  • Ivan’s transition from law to leadership in the family business

  • The importance of clear communication and setting expectations in family-run businesses

  • Embracing innovation to stay competitive in the software industry

  • Ivan’s approach to building trust and fostering transparency within the business

  • How family businesses can thrive by adapting to technological advancements

Want to learn more about how Delia Associates helps B2B brands grow with purpose? Visit delianet.com to explore their branding and growth strategies.

Think you’d be a great fit for Growing Up B2B? Apply to be a guest and share your story with a business audience that values insight, legacy, and leadership.

family business leadershipfamily-owned business growthtechnology innovation in businessleadership in family-run companiesadapting to market changes in B2B business
Ed Delia, a Professional Certified Marketer (PCM), has been the President of Delia Associates since 1998, taking over the firm founded by his father in 1964. Under his leadership, the company developed The Brand Leadership Solution™, a proprietary system that has successfully launched or revitalized over 200 brands. Ed has been recognized among NJBIZ's "Forty Under 40" and as Somerset County's Outstanding Business Person of the Year. He is one of only 250 professionals nationwide designated as a PCM by the American Marketing Association. Beyond his professional endeavors, Ed enjoys snowboarding, baseball, and fishing, and resides in Clinton, NJ, with his family and their Bichon named Jeter.

Ed Delia

Ed Delia, a Professional Certified Marketer (PCM), has been the President of Delia Associates since 1998, taking over the firm founded by his father in 1964. Under his leadership, the company developed The Brand Leadership Solution™, a proprietary system that has successfully launched or revitalized over 200 brands. Ed has been recognized among NJBIZ's "Forty Under 40" and as Somerset County's Outstanding Business Person of the Year. He is one of only 250 professionals nationwide designated as a PCM by the American Marketing Association. Beyond his professional endeavors, Ed enjoys snowboarding, baseball, and fishing, and resides in Clinton, NJ, with his family and their Bichon named Jeter.

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