65 - Marketing Matters: Why Family Businesses Must Adapt to Survive Economic Cycles
In this episode of "Growing Up B2B," host Ed Delia interviews Eugene Gershman, CEO of GIS Companies. Eugene shares his journey from resisting his father's construction business to leading a multi-generational family real estate firm with his sister and brother-in-law. He discusses the challenges of transitioning from construction to development, the importance of marketing, navigating economic downturns, and managing family dynamics.



